Privacy Policy

We collect information to provide you with a better shopping experience. The types of data we gather include:

Personal Information

• Full name, email address, and phone number provided during account registration or checkout
• Shipping and billing addresses for order fulfillment
• Payment details processed securely through our payment partners (bKash, Nagad, bank transfers, or cash on delivery)

Automatically Collected Data

• Device information (browser type, operating system, screen resolution)
• IP address and approximate geographic location
• Browsing behavior on our site, including pages viewed, products searched, and time spent
• Referral source (how you found Backmart)

We use the information we collect for specific, legitimate purposes:

• Order Processing — To confirm orders, process payments, arrange delivery, and send order status updates via SMS or email
• Customer Support — To respond to your inquiries, process returns and warranty claims, and resolve any issues with your orders
• Personalization — To recommend products based on your browsing history and preferences, and to remember your recently viewed items
• Communication — To send transactional messages (order confirmations, shipping updates) and, with your consent, promotional offers and new product alerts
• Site Improvement — To analyze usage patterns and improve site performance, navigation, and product offerings

We do not sell your personal information to third parties. We share data only in these circumstances:

• Delivery Partners — We share your name, phone number, and shipping address with our logistics partners (Pathao, Steadfast, RedX) to fulfill your orders
• Payment Processors — Payment data is processed by bKash, Nagad, or our banking partners. We never store your complete payment credentials on our servers
• Analytics Services — We use Google Analytics to understand site traffic patterns. This data is aggregated and does not personally identify you
• Legal Requirements — We may disclose information when required by law, court order, or government regulation under the laws of Bangladesh

Our security measures include:

• Encrypted database storage for personal information
• Regular security audits and vulnerability assessments
• Access controls limiting employee access to customer data on a need-to-know basis
• Automated monitoring for suspicious account activity

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how you interact with our site. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

Under applicable data protection laws, you have the following rights:

• Access — Request a copy of the personal data we hold about you
• Correction — Ask us to update or correct inaccurate information
• Deletion — Request deletion of your account and associated data, subject to legal retention requirements
• Opt-out — Unsubscribe from marketing communications at any time via the link in our emails or by contacting support

We retain your personal information only as long as necessary for the purposes described in this policy:

• Account data is kept for as long as your account is active
• Order history is retained for 5 years for warranty and legal compliance purposes
• Payment records are kept for 6 years as required by tax regulations in Bangladesh
• Analytics data is aggregated and anonymized after 26 months

When you delete your account, we remove your personal data within 30 days, except where legal obligations require longer retention.

Backmart is not intended for children under 16. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you through a prominent notice on our website or via email. We encourage you to review this page periodically for the latest information on our privacy practices.