Cookie Policy

Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences (such as login status, language, and display settings) over a period of time, so you don't have to re-enter them each time you visit.

Some cookies are set by Backmart directly (first-party cookies), while others are set by services we use (third-party cookies), such as analytics or payment providers.

Essential Cookies

These cookies are necessary for the website to function. Without them, core features like your shopping cart, account login, and checkout process would not work.

• Session management — keeps you signed in as you navigate between pages
• Shopping cart — remembers items you've added while you browse
• Security tokens — protects against cross-site request forgery and other threats
• Cookie consent — stores your cookie preferences

Analytics Cookies

These help us understand how visitors interact with Backmart so we can improve the experience. Data is aggregated and anonymous.

• Google Analytics — tracks page views, session duration, bounce rate, and traffic sources
• Performance monitoring — measures page load times and identifies bottlenecks

Marketing Cookies

These cookies help us show you relevant ads and measure the effectiveness of our marketing campaigns.

• Facebook Pixel — enables retargeting ads and tracks conversions from Facebook/Instagram campaigns
• Google Ads — measures ad performance and enables remarketing to visitors who have shown interest in our products

Preference Cookies

These remember choices you make to provide a more personalized experience.

• Language preference — remembers your selected language
• Recently viewed products — lets us show your browsing history for easy access
• Theme preference — remembers light or dark mode selection

To manage cookies in popular browsers:

• Chrome — Settings → Privacy and Security → Cookies and other site data
• Firefox — Settings → Privacy & Security → Cookies and Site Data
• Safari — Preferences → Privacy → Manage Website Data
• Edge — Settings → Cookies and site permissions → Cookies and site data

Some features on Backmart involve services provided by third parties, which may set their own cookies:

• Payment gateways — bKash and Nagad may use cookies during the payment process to verify transactions and prevent fraud
• Google services — Google Analytics and Google Ads use cookies as described in Google's Privacy Policy
• Meta (Facebook/Instagram) — The Meta Pixel uses cookies as described in Meta's Privacy Policy

We do not control third-party cookies. We encourage you to review their privacy policies for more information.

We may update this Cookie Policy as we adopt new technologies or as regulations change. When we make changes, we will update the effective date at the top of this page.